Fans of online brand Fashion Nova have been left baffled by one of its latest adverts.
Model Julia Sandoval was seen modelling the brand's Upper East Side Girl Sun Hat for a new Instagram picture.
However, shoppers were left confused as she went completely naked to promote the item.
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The photo saw Julia showed off her nude body as she caught some rays outside.
Her face was covered by the large hat and she also made sure her modesty was intact thanks to clever hand and leg placement.
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The only thing Julia was wearing was a dainty gold necklace as she sat on a sheet.
Captioning the post, Fashion Nova wrote: "Double Tap If You Hate Tan Lines."
One baffled fan replied: "Y'all did this for a hat?"
As another added: "There's nothing to cover."
A third agreed, asking: "What does it cover?"
While a fourth probed: "This is an ad for a hat?"
Others admitted the nudity distracted them from the hat itself, as one joked: "I can't see the hat."
Another chimed in: "Yeah I can see anything but the hat."
Despite this, others were loving the hat as one exclaimed: "WOW!!! Love it."
Another added: "Would love to own this."
Those who want to get their hands on the Upper East Side Girl Sun Hat can purchase it from the Fashion Nova website, where it's priced at £23.
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